Dr. Charles Yu
WHERE ARE WE?
PERSONAL THOUGHTS AND WHERE WE SHOULD GO….METRICS3
I would like to thank President Vince Balanag for all his work and leading us with grace,coolness through trying times. He has trail-blazed and set up standards and programs which will be difficult to follow despite great challenges. I hope to continue and expand the board on the road and other initiatives he has started to bring PCCP closer and more relevant to its members. I would like to ask for understanding from my family, my wife Dey (we will grow old together-promise,health permitting) and Kim (who says that despite all titles I am just still dad to him and insists on keeping my feet on the ground so success will not go to my head).
The PCCP is like a house that has been built well with strong foundations its previous builders, past presidents and current and past leaders and members have made this so. PCCP is strong because of its 3Bs (executive, accreditation and specialty boards) and 3Cs (Councils,chapters and committees).
We strive to make PCCP truly world-class because we have long achieved our goal of a nationally recognized leader in respiratory medicine. Three years ahead of its 12 year strat plan goals set up by the 2008 Board we have achieved almost 100% of its goals and guideposts. As president and leader with its elected board, all we really need to do for the PCCP house is to spruce it up, make conditions more congenial and the lives of those who live in it better for ourselves and for others. We exist because of a desire for the betterment of ourselves as a professional society , our patients and our community. This includes improving the working and enabling environment especially for those who work hardest for PCCP. This example I tried to show with the PCCP specialty board and Chair Tito Atienza can attest to this. I also would like to bring PCCP closer to its members so that their involvement does not only include the annual and mid-year conventions. I also want PCCP to be more relevant to them and vice-versa. I intend to do this through various means including social media, text, blog, tweet, FB among others as well as more traditional means. This convention, I volunteered to share my paintings as part of the Ginhawa Photo exhibit, to show by example that there is more to us than just being pulmonary specialists. The first photo seminar and the fact many members were showing their own beautiful photos from their phones augurs well for a future invigorated Ginhawa photo and art exhibit for our members to share their talents.
I have recruited Past President Grace Ramos to revive the PCCP writers group and to reinvigorate it with new blood to expand awareness of what we do beyond our publications. Our first order of business is the Governance manual a product of Grace and the late great Tato Dantes works.
We will collaborate critically with DOH and this government particularly on the relaunch of the Stop Smoking Initiatives nationwide especially in the light of the impending Executive Order on Smoking in public and private places. I also would like to follow the advice of a PCCP friend and past ERS president Klaus Rabe who encourages us to disseminate and mass-produce a one page user-friendly, patient-friendly layperson information materials for the community focusing on our advocacies like asthma, COPD, TB ,lung cancer etc.
Keywords that will guide me include making our PCCP truly world-class, engagement with members and with the world
REVISION & UPDATE OF GOVERNANCE MANUAL:
–Rites & rituals, practice befitting a world-class organization, we already have a grand opening ceremonies. Vince has mentioned how this event sends goosebumps and how marvelous we se our past presidents gracing itwitheir presence year after year. But perhaps we should also do likewise in our closing ceremonies and on how we say goodbye to our leaders when they leave us.
This is similar to to the rites we have set up in the PCP governance manual.
We need to concentrate on the following:
(1) Improving members benefits
(2) Improving the enabling environment, including the secretariat+
(3) Empower Councils to validate/certify Experts Pools/Panels, Chapters
Making members feel the relevance of PCCP to their daily lives
-engage members so they can become more active w PCCP, directly through the mother organization, through their chapters or virtually through various platforms.
This can be achieved through:
(1) Board on the Road engagement (maybe piggybacking other trainings)
(2) using social media, a Presidents blog/twitter/FB
(3) sending a presidents letter to every PCCP member
a). making the website more available
b). improving members incentives/benefits
c). improving enabling environment among boards,councils,chapters,committees
III. INTERNATIONAL INVOLVEMENT AND RECOGNITION
EXPANDING OUR LINKS:
(1). APSR (to be more active), ESAP speakers for our meetings and encourage our members to be speakers too
(2). ERS enbloc membership (maximizing ERS speakers)
(3) expanding ASEAN links, exploring talks with Chest societies for harmonization
(4) Collaborates with the PTSI for its bid to host the 7th Biennial TB and Lung Disease Conference of the International Union Against Tuberculosis and Lung Diseases (The Union) – Asia Pacific Region in 2019.
(5) Bid for another APSR Congress hosting
Critical collaboration with DOH
(1) STOP SMOKING CAMPAIGN
(2) CREATION OF Patient-centric and doctor-centric info materials (the 1 pager Rabe)
(3) Reinvigorate less active Councils, strengthen further frontline Councils
Innovate/upgrade Training Programs
–Return to the basics (skills+), expand Physical Diagnosis skills (Stanford, McGee) but also look at the future (Virtual Reality/VR)
–Unrealistic criteria (pleural biopsy and others)
–Reexamining current PCCP programs
–encouraging more pulmo programs outside Metro Manila (Mindanao particularly Davao,rest of Luzon)
Level up or research-related activities
–full-blast support for CPASS and similar projects (PCHRD 7 year program)
–Using PCCP as a screening house for speakers pool (model: Handshake Project)
–utilize the increasing research projects, make PCCP felt worldwide conferences
Basic skills ( bringing basics to our training McGee/Emil) with virtual reality
The Textbook of Pulmonary Medicine—Balgos et al
While ensuring financial viability,
–use to help create a better working environment
–improve members lives esp those who have sacrificed so much
–living with DOH A.O. 2015-0053, PHAP
In our business meeting, it was pointed out that 90% of our income comes from the annual convention, this is not sustainable. One way is to work with the DOH AO and its Mexico principles parent. To partner with pharma and our councils and chapters to create a pool of national and local experts for our mutual benefit and to further physician and patient education.
We will continue our collaboration and dialogue with Pharma partners. We will also be an active member of other societies but we will not hesitate to point to policies that we believe are detrimental to the interests of our members.
VIII. SOCIAL RELEVANCE AND RESPONSIBILITY
We must have a more long-term view of our outreach programs:
–MMDA projects (x-rays, PFT screening)
–linking up our community –outreach (perhaps with GK), setting up a new site
–Watson partnership on educational materials
- Every quarter we should have deliverables to measure where we are, obstacles and challenges
- Board members to be assigned specific areas mentioned
- Board on the Road (meetings on the road?)
- Moving the meetings/events out of the office (or the Christmas partyJ)
- Finally below are the elements of a world-classorganization or as applied to us as PCCP. Doing things in an exceptional manner, to improve processes so that the extraordinary becomes ordinary and the exceptional routine.
- It is not just about buildings, or even people, technology, or practices, it is the interweaving of these for the benefit of our members and the patients and communities we serve.
- Indeed the mantra should be: “A grand old, but ever innovating world-class organization that takes care not just its own members but others for the fulfillment of its mission-vision.”
—–Professor Charles Y. Yu, MD,Msc ,FPCCP,FPCP,FACP
President, Phil. College of Chest Physicians (PCCP) 2017-2018